Howdy!
About Me – Tom Shahar
I’m a hands-on SEO professional with strong experience across technical SEO, WordPress development, content strategy, analytics, AI workflows, and website growth.
My main strength is combining strategy with execution. I can plan an SEO direction, audit a website, understand what is blocking growth, work with content and development teams, and also implement many of the technical fixes myself.
Over the years, I’ve worked on many types of digital projects, including WordPress websites, WooCommerce stores, affiliate websites, iGaming projects, sports betting sites, casino content, local business websites, hospitality websites, technical SEO projects, and scalable content systems.
I enjoy building websites that are clean, fast, structured, easy to crawl, useful for users, and ready to grow.
Brands that I have designed and developed:
What is my story?
-My journey started with a simple goal: build a website, launch a product, and get real traffic.
That first project pushed me into WordPress, WooCommerce, hosting, analytics, content, paid traffic, and eventually SEO. What started as a practical need quickly became a long-term professional path.
I learned WordPress by building real websites. I learned SEO by testing, failing, fixing, measuring, and improving. I worked with on-page SEO, technical SEO, local SEO, ecommerce SEO, affiliate SEO, schema, site speed, analytics, content optimization, internal linking, and link-building strategies.
Over time, I moved from simply building websites to understanding how websites actually grow.
Today, my work is focused on combining SEO knowledge with technical implementation. I work with WordPress, Elementor, WooCommerce, HTML, CSS, analytics tools, cloud hosting, automation tools, and AI platforms to build scalable SEO systems.
I’m especially interested in the connection between SEO and AI: how to use automation to improve research, content production, technical checks, structured data, internal linking, and large-scale website management – while still keeping quality, user intent, and business goals at the center.
My approach is simple:
Build useful websites.
Make them technically clean.
Help search engines understand them.
Give users a better experience.
Keep testing and improving.
That mindset has guided me through every project I’ve worked on.
Core Skills
Technical SEO
WordPress & Web Development
AI, Automation & Workflows
SEO Strategy & Content
AI, Automation & Workflows
AI Search, AIO & GEO
Search is changing quickly, and SEO is no longer only about ranking in traditional blue links.
I work with modern SEO approaches that focus on visibility across Google Search, AI Overviews, generative search engines, answer engines, and AI-powered discovery platforms.
AIO, AI Overviews optimization, and GEO – Generative Engine Optimization – are becoming important parts of how websites need to think about visibility.
My approach combines classic SEO fundamentals with new AI-search thinking:
Structuring content so it is easier for search engines and AI systems to understand
Building clear topical authority around important subjects
Improving entity signals, author signals, brand signals, and trust signals
Creating content that directly answers user intent
Using schema markup and structured data where it adds value
Improving internal linking and page relationships
Creating pages that are helpful, clear, and easy to extract information from
Optimizing pages for both search visibility and user experience
Supporting scalable AI-assisted content workflows while keeping quality control in place
I believe AI search does not replace SEO – it makes strong SEO foundations even more important.
Good structure, useful content, technical clarity, brand trust, and real expertise are becoming more valuable as search engines rely more on AI-generated answers, summarized results, and entity-based understanding.
The goal is not only to rank.
The goal is to become a clear, trusted, well-structured source that both users and search systems can understand.
I-Gaming – Sports Betting – Casino SEO
I have extensive hands-on experience in the iGaming industry, including sports betting, casino, affiliate websites, sportsbook reviews, betting guides, casino content, and highly competitive SEO markets.
This is a space where SEO is never simple.
Competition is strong, SERPs change quickly, and every technical, content, and authority signal can make a difference.
My experience includes working with SEO strategies for casino and sports betting websites across different markets, languages, and search intents.
I understand the unique challenges of iGaming SEO, including:
Highly competitive keywords
Fast-changing search results
Affiliate content structures
Sportsbook and casino review pages
Bonus and promotional content
Betting guides and prediction pages
Internal linking between commercial and informational pages
Trust, compliance, and responsible gambling signals
Market-specific SEO requirements
Content scalability without losing quality
Technical SEO for large and growing websites
Competitor analysis in aggressive niches
Balancing SEO growth with brand and compliance considerations
My work in this space combines technical SEO, content strategy, WordPress, schema markup, internal linking, AI-assisted workflows, and ongoing optimization.
I enjoy working in competitive niches because they require a stronger level of SEO thinking.
In iGaming, it is not enough to publish content and wait. Websites need clean structure, strong topical coverage, fast implementation, constant testing, and a clear strategy for growth.
This is one of the areas where I have built deep practical experience, especially around sports betting, casino SEO, affiliate growth, and scalable content systems.
SEO is not only about following checklists.
It is also about understanding how search engines work, how websites compete, and where the real risks and opportunities are.
Over the years, I have gained experience with a wide range of SEO approaches – from clean, long-term white hat strategies to more aggressive grey hat and black hat methods used in highly competitive industries.
My main approach is focused on building sustainable SEO growth through strong technical foundations, useful content, clean site structure, smart internal linking, authority building, and continuous optimization.
At the same time, I believe it is important to understand the full SEO landscape.
Knowing how aggressive SEO tactics work helps me:
Identify risks before they become problems
Understand why competitors are ranking
Analyze backlink profiles more effectively
Detect spam, manipulation, and low-quality patterns
Make better decisions in competitive niches
Protect websites from risky strategies
Build safer long-term SEO plans
Recover or improve websites affected by poor SEO decisions
I understand the difference between short-term manipulation and long-term growth.
For serious brands and long-term projects, I prefer strategies that are clean, scalable, and built to last.
But in competitive spaces like iGaming, casino, sports betting, and affiliate SEO, it is also important to understand how the entire playing field works – including the tactics that exist outside the safest SEO playbook.
This broader understanding helps me evaluate risk properly, understand competitors more clearly, and choose the right approach for each project.
Selected Work & Experience
Over the years, I’ve worked on a wide range of digital projects across SEO, WordPress, ecommerce, affiliate websites, hospitality, local businesses, content sites, and international markets.
My work usually combines strategy with hands-on execution – from planning the structure of a website to improving its technical foundation, content quality, visibility, speed, and user experience.
Tom Shahar תום שחר SEO
Areas I’ve Worked On
SEO & Organic Growth
I have worked on websites at different stages – from new builds to existing sites that needed technical cleanup, better structure, stronger content, and improved visibility in search engines.
This includes technical SEO audits, on-page optimization, keyword research, metadata improvements, internal linking, schema markup, crawlability checks, indexation fixes, and Search Console analysis.
WordPress & Website Development
A large part of my work has been built around WordPress.
I’ve created, optimized, managed, and improved WordPress websites using different themes, builders, plugins, hosting setups, and custom solutions.
My focus is always on building websites that are easy to manage, fast, structured, and suitable for long-term growth.
Ecommerce & WooCommerce
I have experience working with ecommerce websites, product pages, WooCommerce setups, payment integrations, tracking, landing pages, and conversion-focused improvements.
My goal with ecommerce projects is to make the site easier to use, easier to understand, and easier for search engines to crawl and rank.
Affiliate & Content Websites
I’ve worked on content-driven websites where SEO, structure, internal linking, topical coverage, and scalable content workflows are key.
This includes planning content sections, creating page templates, improving internal navigation, supporting AI-assisted content workflows, and building SEO foundations for growth.
Technical SEO & Website Infrastructure
I enjoy the technical side of SEO and website management.
This includes redirects, canonicals, sitemaps, robots.txt, Core Web Vitals, schema, page speed, hosting, migrations, crawl issues, WordPress troubleshooting, and technical QA.
AI, Automation & Process Improvement
I’m especially interested in using AI and automation to improve SEO workflows.
This includes content support, research, structured data, quality checks, page analysis, internal linking ideas, and workflow systems that help websites scale without losing control over quality.
My Role in Projects
Depending on the project, I can be involved in:
SEO strategy
Technical SEO audits
WordPress development
Website structure
Content planning
On-page optimization
Schema implementation
Performance optimization
Analytics and tracking
AI-assisted workflows
Troubleshooting and QA
Ongoing website growth
What I Bring
I bring a mix of SEO knowledge, technical understanding, WordPress experience, marketing thinking, and hands-on problem solving.
I like working on projects where the goal is not only to make a website look better, but to make it perform better – for users, search engines, and the business behind it.
I like working close to the actual website.
That means I don’t only create strategy documents. I also look at the code, inspect the page, check what Google can crawl, review the content, test the speed, analyze the data, and understand what users are actually seeing.
Good SEO is not one thing.
It is the combination of technical structure, useful content, strong internal linking, clean UX, reliable tracking, and continuous improvement.
My process usually includes:
- Understanding the business goal
- Reviewing the current website situation
- Checking technical SEO foundations
- Looking at content quality and search intent
- Reviewing competitors and market conditions
- Finding practical opportunities
- Prioritizing fixes based on impact
- Implementing or supporting implementation
- Measuring results
- Improving continuously
I believe the best SEO work happens when strategy and execution are connected.
A good plan is important, but real growth comes from implementation, testing, learning, and improving over time.
Tom Shahar | תום שחר | טום שחר | תם שחר
Let's be friends...
I’m always open to interesting SEO, WordPress, AI automation, iGaming, affiliate, and website growth opportunities.
Whether you need help with technical SEO, WordPress optimization, AI workflows, content systems, iGaming SEO, sports betting SEO, casino SEO, or a full website growth strategy – feel free to reach out.
תום שחר קידום אתרים
מומחה קידום אתרים עם יותר מאחת עשרה שנות ניסיון פרקטי בקידום אורגני – בתחומים ובנישות הכי קשים ותחרותיים שיש.
Email: [email protected]
LinkedIn: Tom Shahar
Email # 2: [email protected]
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